Nutrition is the Y2K of our time

A $3.6T market in the US, and trillions more globally, is looming larger than the late 90s internet crisis.

The turn of the millennium in 2000 was supposed to be an exciting event. Instead, for the IT and internet communities, it was a looming disaster. Thanks to a widespread computer programming shortcut from the early days of the technology, many programs only allowed two digits for each year — 1987, for example, would have been coded as just 87. That’s fin…