The Personal Computer was a Fad

The PC was for hobbyists, Amazon was a bookstore, Google was a search engine, and Plant Based Protein is fake meat

In the world of innovation, replacing the incumbent’s desirable product with something different is a challenge only a few startups survive. And while many die along the way, the disruption wins in the end.

Clay Christenson taught us exponential growth comes from taking new products to unhappy customers of existing products. i.e. PCs to people who coul…