Creative Destruction

Creative Destruction

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Creative Destruction
Creative Destruction
What I learned this Week: April 28, 2024

What I learned this Week: April 28, 2024

Can Kraft Heinz's new CEO, a professed health nut, transform his business with Kraft’s core competencies alone?

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Carter Williams
Apr 28, 2024
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Creative Destruction
Creative Destruction
What I learned this Week: April 28, 2024
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Lessons of the Week

About eight years ago, I had dinner with one of the ABCD CEOs on a snowy night in Greenwich, Connecticut. I wondered aloud, “Might changing consumer preferences in Food is Health unravel the ABCD franchise permanently?” In that world, farmers would take more control of processing, vertically integrate, and contract more directly with …

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