What I learned this Week: July 21, 2024
A man who carries a cat by the tail learns something he can learn no other way - Mark Twain
Lessons of the Week
We have a food system horizontally optimized for price, not health. Each value chain component is optimized for process efficiency, not product innovation. Consumer preferences are changing. More and more, consumers will price their food decisions based on a calorie and health basis. They will still eat cheap calories, but only wh…
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